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WELCOME TO NMP30 

September 2025 – March 2026

The Nordic Media Programme (NMP) is a unique leadership programme for media managers navigating today’s fast-changing landscape. The 30th edition is organised by NHH Executive – Norway’s leading community for strategy and leadership development – and led by Dr Tellef Raabe.

At its core, NMP provides practical frameworks and a strong peer network to help leaders clarify their purpose, sharpen their strategies, and mobilise their organisations for meaningful change. With over 170 alumni in leadership roles across the Nordic media industry, the programme welcomes both editorial and business-side leaders.

A signature element of NMP is the exceptional time devoted to peer collaboration around concrete leadership challenges brought by the participants. Our innovative problem-solving is sparked by compelling questions and guided by experienced learning coaches with expertise in strategy, leadership, and change management. Additionally, each workshop is accompanied by visits to leading media companies and thought-provoking guest lectures.

Learn more about NMP below and consider joining us on this transformative leadership journey!

Looking back at NMP 27 I can only describe it as a really special experience. The different sessions were challenging and gave me an opportunity to reflect on personal growth and try to understand how to become the leader that I want to be in the future. My biggest takeaway is all awesome participants that I got to know during the program and that I now call them my friends. I strongly recommend joining the program.

Carl-Oskar Westman
Head of development
Gota Media AB

WHAT IS NMP?

NMP is a Leadership Programme and a Programme for Change.

AS A PARTICIPANT YOU WILL:

  • Develop your insight and competence for exploring customer contexts and behavior
  • Improve your capacity to co-create, formulate and communicate purpose and strategy
  • Be better prepared to lead company culture and teamwork to create better work practices
  • Discover ways to help employees develop their way of working and be better team- workers
  • Develop your view for the future of your personal role and work as a leader
  • Be inspired and be in dialogue with other leaders in order to refine your personal vision

WHO WILL BENEFIT FROM NMP?

NMP is for leaders with a drive and desire to renew and improve current ways of working and performance. And who want to challenge themselves.

NMP is not a beginner’s course in Leadership, but it will benefit leaders interested in change and renewal regardless of their years of work experience.

THE UPCOMING PROGRAMME

NMP 29 logo
PREPARATION: Self-evaluation and goal-setting

WHEN: September 2025 (online)

To prepare for the programme, we will support you in reflecting on your leadership practice – both individually and in relation to your team and organisation. This process includes a brief one-on-one interview with a member of the NMP Team. Based on this conversation, you will define personal goals to work on throughout the programme. These insights also help us tailor upcoming sessions to better match the needs and aspirations of the cohort.

DIGITAL KICK-OFF: Practical overview

WHEN: 26 September 2025 (online)

Our first online gathering introduces the NMP community and provides a practical overview of the workshops ahead. You’ll be invited to reflect on a concrete leadership challenge from your current context, which will become a starting point for peer collaboration and problem-solving in the coming months.

WORKSHOP KARLSTAD: "Understanding consumers, growing with customers"

WHEN: 15–17 October 2025

WHERE: Karlstad, Sweden

This workshop deepens participants’ understanding of how consumer behaviour is evolving and what it means for the role of news media in people’s lives. Together, we’ll explore how to create more value for users and audiences by listening better, asking sharper questions, and building customer insight into core strategies.

At the heart of the workshop is a live case presented by leaders from NWT Media, focusing on a real-time challenge related to customer engagement. Through this case, participants will explore how their own organisations can grow by seeing more clearly from the customer’s point of view.

WORKSHOP OSLO: "Coopetition, strategy and vision”

WHEN: 19–21 November 2025

WHERE: Oslo, Norway

This workshop challenges participants to articulate and sharpen the strategic narratives that shape their leadership – stories of purpose, direction, and meaningful change. Building on the customer insights and organisational challenges explored in Karlstad, we now turn to the dynamics of competition and collaboration in the Nordic media landscape, exploring user cases that demonstrate effective synergies.

Participants will meet leaders from Norwegian media organisations to unpack the tensions and opportunities that emerge when collaboration and competition (“coopetition”) coexist. Through peer-driven exercises and guided strategy sessions, they will be encouraged to craft new strategic initiatives and identify concrete pathways for implementation within their own organisations.

The workshop places a strong emphasis on vision-building – aligning strategy with values, long-term thinking, and a clear sense of purpose in a rapidly changing environment.

WORKSHOP HELSINKI: "Leading and managing change from within"

WHEN: 4–6 February 2026

WHERE: Helsinki, Finland

This workshop focuses on the inner workings of leadership. How can change be initiated, anchored, and sustained from within teams and organisations? The emphasis is on practical, hands-on leadership: improving collaboration, trust, and performance in day-to-day work environments.

At the heart of the workshop is the leadership clinic, a peer-driven format where each participant presents a current leadership challenge from their own context. In structured sessions, fellow participants act as sparring partners and co-creators, offering insight, questions, and support. This method allows participants to test ideas, reflect critically, and develop concrete strategies for change.

The Helsinki workshop is designed to deepen each leader’s capacity for self-awareness, organisational insight, and meaningful action – with particular focus on the “people side” of change: relationships, communication, resistance, and motivation.

WORKSHOP COPENHAGEN: "My personal leadership quest"

WHEN: 18–20 March 2026

WHERE: Copenhagen, Denmark

The final workshop of NMP30 offers a space to pause, take stock, and look ahead. Participants will reflect on their personal development throughout the programme – exploring how their leadership has evolved, what they have learned, and how they intend to lead forward.

Through structured exercises, storytelling, and deep dialogue, participants will examine their leadership past, present, and future. The emphasis is on integrating insights from all previous workshops, anchoring personal purpose, and crafting a clear narrative of meaningful, sustainable leadership.

This module also serves as a springboard for future action. Each participant will articulate their own “leadership quest” – a forward-looking commitment to growth, impact, and responsibility within their organisation and the broader media landscape.

Registration and Pricing

Early-bird application, by 29 June 2025: 9,000 EUR per person (incl. VAT)
Standard application, by 31st August 2025: 10,000 EUR per person (incl. VAT)

The participation fee includes tuition, lunch and one dinner per workshop. It does not cover travel costs, hotel accommodation and other meals. These costs will be carried directly by the participants at the venue for each workshop. Based on experience, the costs for conference meals, hotel accommodation (3 nights) and travel amounts to approximately 1,000 euro/participant per workshop.

INTERESTED IN NMP30?

Let us know if you are interested in joining NMP!

Expressing your interest will not commit you to anything, but we will be in touch and answer any questions about the upcoming programme. NMP is a challenging programme for those committed to building the future of the news media industry. Here you will find all the tools you need and the network that will help you reach your goals.

Let us know you are interested or email us your questions at: info@nordicmediaprogramme.se

The journey starts today!

THE NMP FACULTY

Subject specialists, coaches and practitioner leaders will participate in each workshop. For information contact programme leader.

Program leaders and Learning Coaches

Dr Tellef Raabe

Programme leader

Researcher on media business and strategy

MORE TO BE UPDATED SHORTLY

THOUGHTS ON NMP

”NMP is a fantastic opportunity to take a step back and reflect on your leadership and on what’s ahead. NMP simply makes people better, with the help of good facilitators, inspiring speakers, not to mention the interesting group work with colleagues from other parts of the media industry – all working with the same challenges and opportunities.

The learnings and exciting ideas gained here give energy. And on top of everything – a network and friendships I hope will last a lifetime.”

 

Daniel Nordström
Editor in Chief and ansvarig utgivare,
VLT, Norrtelje Tidning, Länstidningen Södertälje, Nynäshamns-Posten,
Arboga Tidning, Bärgslagsbladet, Fagersta-Posten och Sala Allehanda.

NMP 25 was an exciting and educational time for me. I strengthened my strategic thinking, gained deeper insight in the digital transformation and, most importantly, gained a fantastic network of colleagues from the different Nordic countries.”

Kasper Krogh
Managing Editor
Berlingske

NMP supports development by provoking and inspiring participants. The intensive group discussions challenge you to question old beliefs and structures, and as a participant you really have to re-evaluate yourself as a leader as well as the role of the media industry as a whole. It is both useful and mind-boggling, at times even confounding, but the experienced coaches make sure the direction is always forward. The network and connections created between us participants are an extremely valuable added bonus. NMP gave me renewed strength to take on upcoming challenges.

Kristina Bingström
Editor in Chief and publisher
Smålandsposten

“For me NMP 25 was a fantastic journey. Thanks to the great speakers and workshops I developed deeper insight into the challenges that media houses face today. Moreover, I gained new friends and a broad network in other Nordic media houses. Most importantly, however, NMP gave me the tools I needed to take the next step in my career.”

Nina Dahlbäck
Assistant Editor in Chief and Publisher
Vasabladet


”NMP broadened my understanding of the challenges that the industry is facing and the programme was valuable to me for many reasons. Inspiring speakers, a methodology that created insights on e.g. business development and personal leadership. And last but not least, a valuable network of colleagues who share the same challenges as me. Pure gold!”

Catrin Ljung
Chief of Ad Sales
Borås Tidning

THE NMP WAY OF WORKING

As opposed to traditional leadership programmes, the NMP-sessions are not filled with endless powerpoint presentations. In NMP time is dedicated to co-working on solutions and finding answers that will serve all participants. The learning process of challenging with questions and taking part in dialogue is lead by experienced and passionate coaches, firestarters, knowledge creators and researchers in the fields of leadership, customer relations, society and media.

QUESTION-DRIVEN LEARNING

NMP is an intensive learning process that builds on collaborative knowledge-creation and question-driven learning. The process is driven by good questions and in each sessions participants are challenged to develop their own questions relating to the the theme at hand. We work together on each others questions – knowledge is created through dialogue.

The starting point for creating engagement and dialogue in the sessions is found in concrete questions posed by leaders in different organisations. Armed with new tools, concepts and research results our participants go about creating their own understanding of and answers to the questions presented. An important aspect of the knowledge-creation process is leaving the meeting room in order to visit, observe and interact with reality. NMP not only develops participants’ understanding of the themes discussed. In NMP we put great emphasis on supporting the change that participants are working on in their own organisations. Going from understanding to real action requires hands-on experiences and a desire to use the new tools in practice.