
WHAT IS NMP?
NMP is a leadership programme, but first and foremost it is a change programme. During the programme you will strengthen your understanding of the changes currently unsetteling the industry. Through dialogue with others you will create your own vision and story of change, helping you lead others through the turbulent times.
WHAT YOU GET:
An overview and inspiration of what is happening in other media houses across the Nordic countries
Time to clear your thoughts on what you want and how you want your future to look like
A great compilation of the most recent research in leadership development, strategy and customer insight
WHO IS IT FOR?
NMP is for everyone eager to be part of the future of news media. You might already gave extensive experience in leading a local or national media house or searching for new ideas and energy to boost your visions. Or you might be new to the industry, looking to strengthen your proffessional network or stepping into a new leadership position. In NMP we don’t focus on the length of your resume or the grandness of your titel. NMP is the programme for people who want to develop the news media industry, develop as leaders and support others in their development. NMP will give you the tools and the network to do this.
NMP 26
The Nordic newsmedia industry has been in change for decades, but the re-organisation that has taken place in the last three years has been especially dramatic. The good news is that many mediahouses have proven that readers are indeed willing to sign up for and even pay for digital content. At the same time, however, it is clear that a financially sustainable model of operation and organisation will rest on a significantly smaller number of professional staff than before. Fewer people will be there to produce, develop and innovate better and more newsmedia than today. The leadership challenge is and will increasingly be to help the professional newsmakers share and focus on common purpose and strategy, to help them engage in high-performing teamwork and to help them increase their learning capacity. NMP 26 is dedicated to supporting Nordic media-leaders in this quest.

PART 1 | Where is the customer going?
When: 27-29.01.2020
Where: Copenhagen
The amount of customer data is rapidly increasing. Parallell to this, it is becoming clear that the amount of information about customer behaviour is not enough to create better user experiences or a higher level of customer satisfaction. We still seem to lack a deeper understanding of why customers choose what they choose and the broader network of service providers that are also present in this context. In the first chapter of NMP, participants will create deeper insight into what is happening with the media consumer. We will also gain hands-on tools for learning more about the customer together with our team or organisation. This chapter will be lead by anthropologist Dr. Katarina Graffman and the author and customer context specialist Ralf Blomqvist.
PART 2 | Question-driven leadership in practice
WHEN: 11-13.05.2020
WHERE: Virtual session, no face-to-face meeting
New challenges in the media industry require new ways of working. This virtual session is the perfect opportunity to experiment with new methods, create new solutions together with NMP-colleagues and find answers to pressing questions in your own day to day work. NMP is not a course to be checked off and then quickly forgotten. As a participant of NMP, you are already involved in creating the future of the newsmedia industry, leading change and putting your new skills to action. During this virtual session you will work extensively with other NMP-participants to solve real business problems, use the tools you have acquired so far in the programme and work together in new ways to co-create solutions. This chapter is lead by learning coach Annika Häggblom.
PART 3 | Strategy and change
WHEN: 8-10.06.2020
WHERE: Helsinki
How to quickly execute a strategy from words into action? The question is not new, but in the newsmedia industry it is more pressing than ever before. Several years have passed in the mourning of “the broken business model”. Today we have many examples of there being a clear demand for quality content, digitally. The challenge is that production costs should remain at current levels and hopefully deccrease in the future. More and better products need to be produced by fewer people. This, in turn, requires a high level of engagement, speed and tenacity, meaning new and better ways of working with strategy, leadership and communication. In the second chapter of NMP participants will focus on changing the way strategy is created and communicated in their organisations. Read more about the strategy session here. This chapter is lead by Erik Wilberg.
PART 4 | Leadership in networks
WHEN: 31.8-2.9.2020
WHERE: Stockholm
The way we lead needs to change because the way we work and organise work is changing. The challenge is now to find ways to support team members to become more self-driven. Modern research shows that just supporting indviduals is not enough. What we call “work” in media houses is increasingly done in interaction with others – in networks – involving more and more communication. These networks are flexible and spontaneously created into being, according to tasks and situations. One thing that research suggests is crucial for the success of these networks is the level of psychological safety. Members of the network need to feel supported and without fear of being reprimanded when bringing forward ideas or suggestions. “Fearless”, high-performing teams focus more on finding answers to questions, rather than just taking part of presentations and directions.
In the third chapter of NMP, participants will gain tools to strengthen psychological safety in their teams and organisations by learning to use questions to engage co-workers, accelerate change and increase learning capacity. The third chapter will be lead by the leadership coach Bo-Magnus Salenius.
PART 5 | Personal development
WHEN: 5-7.10.2020
WHERE: Bergen
The NMP journey starts from the large, universal questions regarding the future of our society, culture and consumption to the more specific questions of organisation, strategy, leadership and teams. The natural conclusion of the programme is then to take the final step towards the personal and focus entirely on your personal development. Where are you in your carreer at the moment? How do you wish to develop as a leader, colleague and human being? What does the road ahead look like and what do you need to do now in order to realise the ideas and goals you set up during this journey? In this last part of the programme you get to focus on your own personal development with the support of your experienced and inspiring NMP-colleagues. This chapter is lead by learning coach Annika Häggblom and leadership coach Stina Palmqvist.
THE NMP TEAM

Katarina Graffman
Anthropologist, author
Dr. Katarina Graffman is a pioneer of consumer anthropology. In the past two decades she has helped organizations better understand and serve their customers, using her ethnographic tools.

Patrick Furu
PhD, author
Patrick Furu is a successful researcher with extensive international academic background. Patrick helps organisations to better strategy work and is the creator of the concept “Jazz Strategy”.

BO-MAGNUS SALENIUS
Director or NMP
Bo-Magnus Salenius is the long-standing Programme Director of NMP. He is known for creating ways to accelerate culture change and strengthen leadership in organisations.

PAULA KIRJAVAINEN
Adjunct Professor, Leadership consultant
Paula Kirjavainen has 25 years of experience consulting and managing knowledge intensive businesses. She is especially passionate about strategic leadership development and cultural transformations.

ANNIKA HÄGGBLOM
Learning coach
Annika Häggblom supports and challenges participants throughout the programme. As learning coach she creates opportunities for learning, development and co-creation, supporting participants in putting ideas into action.

ERIK WILBERG
Sc.D., BI Norwegian Business School
Erik Wilberg is one of best-known media consultants and researchers in the Nordic countries and a long-standing Co-Director of NMP. He is Associate Professor in Strategy and Leadership at BI Handelshoyskolen (BI Norwegian Business School).

KIRSTI HUSBY
Editor in Chief
Kirsti Husby is the Editor in Chief of Adresseavisen. She has longstanding experience of working in and leading a media house and will join us for the NMP session in Oslo.

STIG ØRSKOV
CEO
Stig Ørskov is the CEO of JP/Politikens Hus. He will participate in the first session of NMP, in Copenhagen, to share some of the insights from a long career in media.

JUSSI TUULENSUU
Editor in Chief
Jussi Tuulensuu is the Editor in Chief of Aamulehti. He is a specialist at thinking and making others think. Jussi will take part in NMP 26 in Oslo, letting us pick his brain about the future of media.

MALIN GROOP
Strategist
Malin Groop is an experienced strategist with strong affiliations to brand development. She has extensive international experience and helps organisations create sustainable growth.

Ralf Blomqvist
Consultant, author
Ralf Blomqvist has more than 20 years of experience of customer driven change management in various industries. Ralf is a partner of Main Dialog and a popular lecturer.

STINA PALMQVIST
Leadership coach, consultant
Stina Palmqvist has over two decades of experience in Business Development and leadership training and team building facilitation.

DAVID LOID
Speaker, consultant
David Loid is specialised in strategy development and rhetoric, and has since the 90’s worked as a consultant in communications, branding and strategy development.
THE NMP WAY OF WORKING
As opposed to traditional leadership programmes, the NMP-sessions are not filled with endless powerpoint presentations. In NMP time is dedicated to co-working on solutions and finding answers that will serve all participants. The learning process of challenging with questions and taking part in dialogue is lead by experienced and passionate coaches, firestarters, knowledge creators and researchers in the fields of leadership, customer relations, society and media.
QUESTION-DRIVEN LEARNING
NMP is an intensive learning process that build on collaborative knowledge-creation and question-driven learning. The process is driven by good questions and in each sessions participants are challenged to develop their own questions relating to the the theme at hand. We work together on each others questions – knowledge is created through dialogue.
The starting point for creating engagement and dialogue in the sessions is found in concrete questions posed by leaders in different organisations. Armed with new tools, concepts and research results our participants go about creating their own understanding of and answers to the questions presented. An important aspect of the knowledge-creation process is leaving the meeting room in order to visit, observe and interact with reality. NMP not only develops participants’ understanding of the themes discussed. In NMP we put great emphasis on supporting the change that participants are working on in their own organisations. Going from understanding to real action requires hands-on experiences and a desire to use the new tools in practice.
THE NMP WAY OF WORKING
As opposed to traditional leadership programmes, the NMP-sessions are not filled with endless powerpoint presentations. In NMP time is dedicated to co-working on solutions and finiding answers that will serve all participants. The learning process of challenging with questions and taking part in dialogue is lead by experienced and passionate coaches, firestarters, knowledge creators and researchers in the fields of leadership, customer relations, society and media.
QUESTION-DRIVEN LEARNING
NMP is an intensive learning process that build on collaborative knowledge-creation and question-driven learning. The process is driven by good questions and in each sessions participants are challenged to develop their own questions relating to the the theme at hand. We work together on each others questions – knowledge is created through dialogue.
The starting point for creating engagement and dialogue in the sessions is found in concrete questions posed by leaders in different organisations. Armed with new tools, concepts and research results our participants go about creating their own understanding of and answers to the questions presented. An important aspect of the knowledge-creation process is leaving the meeting room in order to visit, observe and interact with reality. NMP not only develops participants’ understanding of the themes discussed. In NMP we put great emphasis on supporting the change that participants are working on in their own organisations. Going from understanding to real action requires hands-on experiences and a desire to use the new tools in practice.
SIGN UP FOR NMP 26
Welcome onboard NMP! We look forward to taking this journey together with you. When you have finished the programme you will know exactly why everybody before you keep talking about their NMP-experience. NMP is a challenging programme for those committed to building the future of the news media industry. Here you will find all the tools you need and the network that will help you reach your goals. The journey starts today.
NMP ALUMNUS? WELCOME BACK!
To everyone who already has done NMP – this is your golden chance to make a comeback! Click here to sign up for any two NMP-sessions with the new NMP 26 crew. This is the perfect opportunity for when you are keen to hear what the newest research on leadership development has found or what new strategy tools have come along since you participated in NMP. And it goes without saying – this is a great opportunity to strengthen and grow your professional NMP-network further!