WELCOME TO NMP30
September 2025 – March 2026
The Nordic Media Programme (NMP) is a unique leadership programme for media managers navigating today’s fast-changing landscape. The 30th edition is organised by NHH Executive – Norway’s leading community for strategy and leadership development – and led by Dr Tellef Raabe.
REGISTER FOR THE PROGRAMME HERE.
At its core, NMP provides practical frameworks and a strong peer network to help leaders clarify their purpose, sharpen their strategies, and mobilise their organisations for meaningful change. With over 170 alumni in leadership roles across the Nordic media industry, the programme welcomes both editorial and business-side leaders.
A signature element of NMP is the exceptional time devoted to peer collaboration around concrete leadership challenges brought by the participants. Our innovative problem-solving is sparked by compelling questions and guided by experienced learning coaches with expertise in strategy, leadership, and change management. Additionally, each workshop is accompanied by visits to leading media companies and thought-provoking guest lectures.
Target Group: The programme is designed for media professionals in leadership positions – both on the editorial and commercial side – who wish to develop their leadership practice, strengthen their organisation’s strategic capacity, and explore new ways of leading through complexity and change.
Learn more about NMP below and consider joining us on this transformative leadership journey!
Looking back at NMP 27 I can only describe it as a really special experience. The different sessions were challenging and gave me an opportunity to reflect on personal growth and try to understand how to become the leader that I want to be in the future. My biggest takeaway is all awesome participants that I got to know during the program and that I now call them my friends. I strongly recommend joining the program.
Carl-Oskar Westman
Head of development
Gota Media AB
WHAT IS NMP?
NMP is a Leadership Programme and a Programme for Change.
AS A PARTICIPANT YOU WILL:
- Develop your insight and competence for exploring customer contexts and behavior
- Improve your capacity to co-create, formulate and communicate purpose and strategy
- Be better prepared to lead company culture and teamwork to create better work practices
- Discover ways to help employees develop their way of working and be better team- workers
- Develop your view for the future of your personal role and work as a leader
- Be inspired and be in dialogue with other leaders in order to refine your personal vision
WHO WILL BENEFIT FROM NMP?
NMP is for leaders with a drive and desire to renew and improve current ways of working and performance. And who want to challenge themselves.
NMP is not a beginner’s course in Leadership, but it will benefit leaders interested in change and renewal regardless of their years of work experience.
THE UPCOMING PROGRAMME
PREPARATION: Self-evaluation and goal-setting
WHEN: September 2025 (online)
To prepare for the programme, we will support you in reflecting on your leadership practice – both individually and in relation to your team and organisation. This process includes a brief one-on-one interview with a member of the NMP Team. Based on this conversation, you will define personal goals to work on throughout the programme. These insights also help us tailor upcoming sessions to better match the needs and aspirations of the cohort.
DIGITAL KICK-OFF: Practical overview
WHEN: 26 September 2025 (online)
Our first online gathering introduces the NMP community and provides a practical overview of the workshops ahead. You’ll be invited to reflect on a concrete leadership challenge from your current context, which will become a starting point for peer collaboration and problem-solving in the coming months.
WORKSHOP KARLSTAD: "Understanding consumers, growing with customers"
WHEN: 15–17 October 2025
WHERE: Karlstad, Sweden
This workshop deepens participants’ understanding of how consumer behaviour is evolving and what it means for the role of news media in people’s lives. Together, we’ll explore how to create more value for users and audiences by listening better, asking sharper questions, and building customer insight into core strategies.
At the heart of the workshop is a live case presented by leaders from NWT Media, focusing on a real-time challenge related to customer engagement. Through this case, participants will explore how their own organisations can grow by seeing more clearly from the customer’s point of view.
WORKSHOP OSLO: "Coopetition, strategy and vision”
WHEN: 19–21 November 2025
WHERE: Oslo, Norway
This workshop challenges participants to articulate and sharpen the strategic narratives that shape their leadership – stories of purpose, direction, and meaningful change. Building on the customer insights and organisational challenges explored in Karlstad, we now turn to the dynamics of competition and collaboration in the Nordic media landscape, exploring user cases that demonstrate effective synergies.
Participants will meet leaders from Norwegian media organisations to unpack the tensions and opportunities that emerge when collaboration and competition (“coopetition”) coexist. Through peer-driven exercises and guided strategy sessions, they will be encouraged to craft new strategic initiatives and identify concrete pathways for implementation within their own organisations.
The workshop places a strong emphasis on vision-building – aligning strategy with values, long-term thinking, and a clear sense of purpose in a rapidly changing environment.
WORKSHOP HELSINKI: "Strategic Leadership in the Age of AI"
WHEN: 4–6 February 2026
WHERE: Helsinki, Finland
How can leaders harness AI to sharpen strategy and build sustainable competitive advantage? And how is the very nature of strategy and management evolving in a world of accelerating technological change?
This workshop explores how AI is transforming leadership, strategy, and organisation. It offers practical tools and critical perspectives to help leaders integrate AI into strategic thinking, manage innovation and disruption, and lead responsibly in the complex global economy and constantly changing work environments. Questions of developing purpose and meaning for companies, and leading human-AI interaction, are discussed with an emphasis on humans.
The Helsinki workshop will combine lectures, cases, peer-driven discussions, and company visits. Participants will reflect on how AI is reshaping industries, how strategy design and execution must adapt, and what leadership skills are required to navigate this shift with clarity and purpose.
WORKSHOP COPENHAGEN: "My personal leadership quest"
WHEN: 18–20 March 2026
WHERE: Copenhagen, Denmark
The final workshop of NMP30 offers a space to pause, take stock, and look ahead. Participants will reflect on their personal development throughout the programme – exploring how their leadership has evolved, what they have learned, and how they intend to lead forward.
Through structured exercises, storytelling, and deep dialogue, participants will examine their leadership past, present, and future. The emphasis is on integrating insights from all previous workshops, anchoring personal purpose, and crafting a clear narrative of meaningful, sustainable leadership.
This module also serves as a springboard for future action. Each participant will articulate their own “leadership quest” – a forward-looking commitment to growth, impact, and responsibility within their organisation and the broader media landscape.
Registration and Pricing
Early-bird application, by 29 June 2025: NOK 107,000 (approx. EUR 9,000) per person (incl. VAT)
Standard application, by 31 August 2025: NOK 119,000 (approx. EUR 10,000) per person (incl. VAT)
The participation fee includes tuition, lunch and one dinner per workshop. It does not cover travel costs, hotel accommodation and other meals. These costs will be carried directly by the participants at the venue for each workshop. Based on experience, the costs for conference meals, hotel accommodation (3 nights) and travel amounts to approximately EUR 1,000 per person per workshop.
INTERESTED IN NMP30?
Let us know if you are interested in joining NMP!
Expressing your interest will not commit you to anything, but we will be in touch and answer any questions about the upcoming programme. NMP is a challenging programme for those committed to building the future of the news media industry. Here you will find all the tools you need and the network that will help you reach your goals.
Let us know you are interested or email us your questions at: lone.haugsvaer@nhh.no.
The journey starts today!
THE NMP FACULTY
Subject specialists, coaches and practitioner leaders will participate in each workshop. For information contact programme leader.
Program leaders and Learning Coaches
Dr Tellef Raabe
Programme leader
Researcher on media business and strategy
Janne Tienari
Professor of Management and Organisation at Hanken
MORE TO BE UPDATED SHORTLY
Bo-Magnus Salenius
Leadership and learning specialist
Eirik Sjåholm knudsen
Professor in Strategy at NHH and AI expert
Ralf Blomqvist
Relationship marketing expert
Torry Pedersen
Former editor-in-chief of VG and media industry expert
Thor Gjermund Eriksen
Former director-general of NRK and lecturer at NHH Executive
THOUGHTS ON NMP
THE NMP WAY OF WORKING
As opposed to traditional leadership programmes, the NMP-sessions are not filled with endless powerpoint presentations. In NMP time is dedicated to co-working on solutions and finding answers that will serve all participants. The learning process of challenging with questions and taking part in dialogue is lead by experienced and passionate coaches, firestarters, knowledge creators and researchers in the fields of leadership, customer relations, society and media.
QUESTION-DRIVEN LEARNING
NMP is an intensive learning process that builds on collaborative knowledge-creation and question-driven learning. The process is driven by good questions and in each sessions participants are challenged to develop their own questions relating to the the theme at hand. We work together on each others questions – knowledge is created through dialogue.
The starting point for creating engagement and dialogue in the sessions is found in concrete questions posed by leaders in different organisations. Armed with new tools, concepts and research results our participants go about creating their own understanding of and answers to the questions presented. An important aspect of the knowledge-creation process is leaving the meeting room in order to visit, observe and interact with reality. NMP not only develops participants’ understanding of the themes discussed. In NMP we put great emphasis on supporting the change that participants are working on in their own organisations. Going from understanding to real action requires hands-on experiences and a desire to use the new tools in practice.